Editor's Picks

Thought Leadership Articles

Hyper-Personalized Ads, With a Little Help from Machine Learning

Trends come and go. And sometimes come round again. Who would have thought puff-ball sleeves would be back in fashion, or there would be...

How Blockchain Can Fix Advertising

The biggest asset an organization can work with is trust. Trust in a brand and its messaging, aka marketing, is what makes marketing successful...

Brick and Mortar Retailers Must Learn to Personalize the Shopping Experience

When Amazon announced its plans to acquire Whole Foods last year, many industry observers seemed caught off guard. Media coverage carried on about the...

The Do’s and Don’ts of Designing Chatbot Conversations

As organizations continue to automate their sales and customer service functions to reduce costs without damaging the customer experience, chatbots, or technology-fueled virtual assistants,...

Think Tank Discussions

Amazon telegraphs the next step in pharmacies

Jeff Bezos famously remarked once that “Your margin is my opportunity”–meaning that Amazon will relentlessly target high-margin businesses as its means to expand. It started with books, a famously inefficient business where retailers could return uns...

Sponsored


New Posts